Social Media & Brand Management

For several years, I managed the social media presence for four distinct brands: Visioneering Studios, Enviropop, Campus Pastor Conference, and Admin Conference. Each account served a different audience and required its own content strategy, visual identity, and messaging approach. The conference accounts presented a unique challenge, as each event introduced a new theme, requiring a completely refreshed visual campaign across social media, websites, email marketing, and event materials.

My responsibilities included developing content concepts, creating graphics, maintaining brand consistency, coordinating photography and video assets, and adapting content to support business goals and event promotion. While each brand had its own voice and audience, my goal was always to create a cohesive and recognizable experience across every platform.

As our company continued to grow through acquisition, my role evolved from hands-on content creation to creative oversight. Today, I oversee our Social Content Creator, providing creative direction, reviewing deliverables, and ensuring content remains high-quality, strategic, and aligned with each brand's identity. The examples below showcase content and campaigns I personally designed and managed throughout my time leading these accounts.